2026 Military Appreciation Month
Saluting Those Who Served
Military Appreciation Month is a time to honor those who serve, the families who carry the weight of their commitment, and the generations of service that came before. On this page: editorial coverage, original videos, and verified offers for the military community.
2026 Featured Sponsors
Brands proudly serving the military community
Key Military Dates in May 2026
May
1
Loyalty Day
Recognizes the loyalty and dedication of military personnel and citizens.
May
8
V-E Day
Marks the end of WWII in Europe.
May
8
Military Spouse Appreciation Day
Honors the spouses who support our service members.
May
16
Armed Forces Day
Celebrates all currently serving members across every branch.
May
25
Memorial Day
A solemn day to honor those who died in military service.
Military Life: Stories, History, and Voices
Veterans, families, history, and the voices that shape today’s military
2026 Military Appreciation Month Discounts
Curated and verified offers from brands honoring our military community.
Filter by Eligibility
Featured Offer
Navy Federal Credit Union
Banking built for the military — checking, savings, loans, and credit cards designed for service members and their families
Food & Restaurants
Chick-fil-A
10% off for active duty and veterans at participating locations
Chipotle
Discounted meals year-round for military at participating locations
Cracker Barrel
Year-round military discount at participating locations
IHOP
10% off year-round at most locations for military with valid ID
Olive Garden
10% off entire check year-round for active military, veterans, and military spouses
Outback Steakhouse
10% off year-round through the Heroes Discount program
Starbucks
Year-round military discount at participating locations
Texas Roadhouse
10% off year-round for active military, veterans, and first responders
Apparel & Retail
Minky Couture
Get 57% off full priced items today
adidas
30% off for active military, veterans, military spouses, and dependents
Carhartt
25% off for active military, veterans, military spouses, and dependents
Columbia Sportswear
Up to 60% off through the Military Pro Purchase Program
Eddie Bauer
25% off for active military, veterans, and military spouses
Kohl's
15% off in-store every Monday for active military, veterans, retirees, and immediate family
Levi's
25% off online for active military, veterans, and military spouses
Lululemon
15% off online for active military, veterans, military spouses, and first responders
Nike
10% off online for active military, veterans, military spouses, and dependents
REI
10% off online for active military, veterans, and Gold Star families
Under Armour
20% off online and in-store for active military, veterans, and first responders
Home & DIY
Ace Hardware
10% off at participating locations for active military and veterans
The Container Store
10% off in-store for active military and veterans
The Home Depot
10% off year-round, up to $400, for active military, retirees, and veterans
True Value
Discount available at participating locations for active military and veterans
Wayfair
10% off online for active military, veterans, military spouses, and dependents
Auto & Travel
Central Atlantic Toyota
Military rebate on new Grand Highlander and RAV4
Pep Boys
10% off tires and services everyday with valid ID + free tire installation event
Avis
Special military rates for active military, veterans, and DoD employees
Choice Hotels
Up to 20% off for active military and veterans
Disneyland & Walt Disney World
Special military "Salute" tickets and resort rates for active and retired military
Enterprise Rent-A-Car
Discounted rates for active military, veterans, and DoD employees
Hilton
Up to 15% off government rates for active military, veterans, and DoD employees
Jiffy Lube
10% off services for active military and veterans at participating locations
Marriott
Government and military rates available at most Marriott properties
Universal Studios
Military discount tickets available through GovX or directly at the park
Tech & Electronics
Apple
Save on Mac, iPad, and accessories through the Apple Veterans and Military Purchase Program
AT&T
25% off Unlimited wireless plans for active military, veterans, and Gold Star families
Best Buy
Exclusive deals for active military and veterans through My Best Buy Military
Dell
Member-only pricing for active military, veterans, and military families
Microsoft
Up to 10% off Microsoft Store products for active military, veterans, and military spouses
Samsung
Exclusive offers for active military, veterans, and military spouses through Samsung Offer Program
T-Mobile
Magenta Military plan saves up to 20% off family lines for active and veteran military
Verizon
Up to $25/month off select wireless plans for military, veterans, and Gold Star families
Financial Services
Navy Federal Credit Union
Join us in celebrating the military community all month long.
Health & Wellness
Baccoff
Military Members get 15% off!
Talkspace
Therapy and psychiatry for members of the military and their families
Anytime Fitness
Discounted membership rates for military members at participating locations
BetterHelp
Discounted online therapy for active military and veterans
GNC
10% off purchases for active military and veterans
YMCA
Free or discounted memberships for active duty military and their families
Streaming & Services
Amazon Prime
Discounted Prime membership for qualifying active military, veterans, and Gold Star families
Hulu
Discounted streaming for active military through partnership programs
SiriusXM
Special military rates on satellite radio subscriptions
Spotify Premium
Discounted Premium subscription for active military through partner programs
Education & Career
Coursera
Free courses for active military, veterans, and spouses
Hire Heroes USA
Free career coaching and job-search support for veterans and military spouses
LinkedIn Premium
Free 1-year Premium subscription for active duty, veterans, and military spouses
Onward to Opportunity (Syracuse IVMF)
Free professional certificate training for active military, veterans, and spouses
Skillshare
Discounted membership for active military when offered
Memorial Day: We Remember
On May 25, 2026, we pause to honor those who gave their lives in service to our country.
On the last Monday of May, the nation pauses. Memorial Day is not a celebration of military service, but a remembrance of those who never came home. We honor them — by name, by story, by the silence they left behind.
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